HOW TO DIRECT REAL PEOPLE
A Case Study In Filming Non-Professional Actors For Video & TV Spots
We all want to work on films and commercials where we have the budget and the creative that allows for casting calls, talent agents and professional actors to deliver inspired performances. But in reality many creative concepts these days call for "real talent," another way of saying using real people vs. professional actors. After years of experience working with and without professional actors as talent, I have found that despite having non-pros as actors, you can still evoke great performances in advertisements or brand films. In fact, when a good directing job is achieved, you may find the real-person performance is the most authentic, from-the-heart acting on camera.
VIDEO PRODUCTION FOR UNIVERSITY OF NOTRE DAME
A Case Study In Producing Collegiate Brand Films With A Unique Message
The landscape has changed drastically since the days of Rockne, Rudy, and a men's-only-university. Now, Notre Dame is a diverse, vibrant mix of top undergrad students and the brightest graduate researchers at this US News and World Report's #16-ranked academic institution.
We were asked to visually tell the stories of three of Notre Dame's average students with only this starting mantra, "My name's Jackson, and this is MY Notre Dame" Notre Dame and the target market for this campaign identified, and were moved by the results. Enjoy watching this series.
CREATING TV ADS FOR CREDIT UNIONS
A Case Study On 1st Advantage Federal Credit Union Project
1st Advantage is a Newport News, Virginia-based credit union who needed to communicate how easy their mortgage services can be. They loved our previous work for our friends at Interra Credit Union and wanted to capture that same, easygoing national TV Ad feel for their commercials. We worked on two spots in this credit union tv campaign: "Her Way" seen above, and "Perfect Fit" which you can see elsewhere on our channel. Overall a minimal concept, beautiful images, and awesome performances are leaving 1st Advantage very excited with these video production commercials!