What is a Cinemagraph?
Not exactly a photograph, not exactly a video. Cinemagraphs are a beautiful merging of both moving cinematography and still photography, thus the name: Cinemagraph.
Technically speaking, a Cinemagraph is a GIF, which is a web based file format that supports animated and static images.
A Cinemagraph is different than a normal GIF, though, in that only one part of the image is moving while the remainder stays still. this creates a compelling picture that catches people's attention.
Why Should I Create a Cinemagraph?
In the world of advertising, you need something that stands out from the crowd. Something that makes your audience stop and look, even for just a second longer than normal. Cinemagraphs do that.
Cinemagraphs are a new format that captures audience's attention like nothing before. The subtle repetitive motion in these images force people to pause and digest what their eyes are seeing.
Want some more solid numbers on the benefits of cinemagraphs vs still images? Read about the increase of engagement rate on Microsoft's recent ad campaign here.
How does a Cinemagraph Work?
You can post a cinemagraph nearly anywhere that you can post a regular photo; Facebook, Twitter, Instagram, Pinterest, and more!
When run as ads on these social media sites, users will be presented with a visually beautiful ad unlike anything they've ever seen before.
Cinemagraph Ad Examples
Curious to see how a cinemagraph can capture your audience's attention as an ad? Take a look at some mock-ups below: