Cinemagraphs

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What is a Cinemagraph?

Not exactly a photograph, not exactly a video. Cinemagraphs are a beautiful merging of both moving cinematography and still photography, thus the name: Cinemagraph.

Technically speaking, a Cinemagraph is a GIF, which is a web based file format that supports animated and static images.

A Cinemagraph is different than a normal GIF, though, in that only one part of the image is moving while the remainder stays still. this creates a compelling picture that catches people's attention.

 
 
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Why Should I Create a Cinemagraph?

In the world of advertising, you need something that stands out from the crowd. Something that makes your audience stop and look, even for just a second longer than normal. Cinemagraphs do that.

Cinemagraphs are a new format that captures audience's attention like nothing before. The subtle repetitive motion in these images force people to pause and digest what their eyes are seeing.

 
 
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How does a Cinemagraph Work?

You can post a cinemagraph nearly anywhere that you can post a regular photo; Facebook, Twitter, Instagram, Pinterest, and more!

When run as ads on these social media sites, users will be presented with a visually beautiful ad unlike anything they've ever seen before.

 
 
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Cinemagraph Ad Examples

Curious to see how a cinemagraph can capture your audience's attention as an ad? Take a look at some mock-ups below:

 

Facebook

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Pinterest

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Twitter

Instagram

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