What is a Cinemagraph?
Not exactly a photograph, not exactly a video. Cinemagraphs are a beautiful merging of both moving cinematography and still photography, thus the name: Cinemagraph.
Technically speaking, a Cinemagraph is a GIF, which is a web based file format that supports animated and static images.
A Cinemagraph is different than a normal GIF, though, in that only one part of the image is moving while the remainder stays still. this creates a compelling picture that catches people's attention.
Why Should I Create a Cinemagraph?
In the world of advertising, you need something that stands out from the crowd. Something that makes your audience stop and look, even for just a second longer than normal. Cinemagraphs do that.
Cinemagraphs are a new format that captures audience's attention like nothing before. The subtle repetitive motion in these images force people to pause and digest what their eyes are seeing.
How does a Cinemagraph Work?
You can post a cinemagraph nearly anywhere that you can post a regular photo; Facebook, Twitter, Instagram, Pinterest, and more!
When run as ads on these social media sites, users will be presented with a visually beautiful ad unlike anything they've ever seen before.
Cinemagraph Ad Examples
Curious to see how a cinemagraph can capture your audience's attention as an ad? Take a look at some mock-ups below: