If you are an agency or marketing person who is feeling like their traditional advertising model has been turned upside down, you're not alone. The top agencies in the world are buzzing at this week's Cannes Lions International Advertising Festival about the digital media revolution...and the difficulties in navigating this binary, every-changing world. Read the USA Today article here.
Luckily, (actually by design) at Explore Media we only produce video for our clients, so we don't have to keep up on the print or web design facets of advertising, but the changes which have taken place in the acquisition and broadcasting of video the past 5 years have been many. As an Indiana video production company, we keep on the bleeding edge of technology, but only if our clients benefit as a result...HD video is a need for some, but an unnecessary expense for many; ipod, cell phone, and web video are clearly great ways to reach an audience, but is it practical for your company? When you do business with Explore Media, we'll assess your objective and audience, and work together in making the right decision for your company's video needs.