DIRECTOR'S CUT WEDNESDAYS: Storytelling the New "Black"
There's never been a successful brand that didn't have a great story, and in today's marketplace when there may be smaller differences between products or services, the better brand storyteller takes the cake. I'd love to take credit for the phrase, "Storytelling is the New 'Black'", but that goes to Raf Stevens, corporate storyteller. Read the entire article here, and when you're ready to use video or television advertising in your corporate storytelling, check out Explore Media. We're an Indiana video production company practiced in helping our clients tell their stories, and one of our niches is Education (or as we call it, University, higher-ed, or collegiate video production). See some examples from this niche here, or check out our entire portfolio by visiting www.explore-media.com!