They set up two groups of people: pre-adolescent girls and everyone else. They ask a boy and a woman to run like a girl and they flail their arms and jog weakly. Ask a young girl to run, throw, or do some karate moves they give it their all!
Even if this is just a sales pitch to sell more panty liners, it sends a great message and I hope I see more ads like this!
Katlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana. She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.