When did doing something ‘like a girl’ become an insult?

Proctor & Gamble recently took on a self-esteem issue in their new Always“Like a Girl” ad. They object to the age-old expression that is always used to express a weak or lesser form of anything with a simple question, “When did doing something ‘like a girl’ become an insult?”

They set up two groups of people: pre-adolescent girls and everyone else. They ask a boy and a woman to run like a girl and they flail their arms and jog weakly. Ask a young girl to run, throw, or do some karate moves they give it their all!

Even if this is just a sales pitch to sell more panty liners, it sends a great message and I hope I see more ads like this!


Katlyn Ness is the Production Coordinator for Explore Media, an award-winning digital video production company headquartered in South Bend, Indiana.  She blogs about the advertising, film and music industries as they relate to tv ads, web videos, industrial & commercial video, and branded films.