The Broncos may have taken home the trophy, but what is Super Bowl Sunday without the incredible commercials? Advertisers spend millions on the coveted Super Bowl Commercial spots and teasers leading up to the big game! So the question is, who took home the best Super Bowl Commercial Trophy? While there is no real trophy to be given out (Although USA Today's AdMeter tries), there certainly were some ads that stood out in our minds for their creative storytelling!
Explore Media had 5 regionally aired Super Bowl 50 spots ranging from beverage/food, and HealthSystems, to Credit Unions and Hospitals. Check them out below, including a national online ad for Keystone Light leading up to the big game, and finally, our favorite national Super Bowl Spots!
This campaign for Martin's supermarket had a challenge: how can we make a large regional Grocer show they have the most extensive wild, fresh and organic meat and produce selections? Luckily we could just tell the real story -- local, wild, and fresh are just a short drive away from their HQ! As our first foray into the food and beverage sector, we have to say we like creating gorgeous food imagery!
Using real people to tell healthcare stories just feels like the right thing to do, and for these campaigns done with our great collaborators at Beacon Health System, we think the acting game has just gotten better and better for these doctors, nurses and healthcare professionals!
Checkout this Keystone Light Ad we produced, directed, and finished for Olson Agency as a digital ad leading up to the Super Bowl. They came to Explore Media with great creative and some uber enthusiasm - agency creatives are actually not only the partners we approved picture with in video village, they WERE the picture as two buddies working out with Keystone Light! We added some killer prop/art direction and were able to shoot the garage scenes despite it being one of the coldest nights of the January Chicago winter. With over 400,000 views so far on Keystone Light's Facebook page, the project was a rousing success for Olson, don't miss any of the fun!
The great folks at Miller's health systems have been clients for quite a while. For this Super Bowl Ad, we were tasked with advertising the medical and nursing side of their business. We came up with the creative and gave ourselves the creative challenge of shooting the entire TV spot using one focal length: 50mm using a Zeiss Master Prime on RED Dragon housing. See if you can tell!
How can you not want to get a mortgage with INOVA Credit Union when improv comedian Joe Anderson shows you his domesticated side? This beautiful :30 spot was shot on Canon C300 on location in Northern Indiana on a perfectly even summer day.
Hyundai cleverly captures the hearts of Ryan Reynolds fans in ad where he is everyone. Set in a comically named town "Ryanville. Population: YES", Ryan can be seen around town riding a bike, playing football, getting a speeding ticket from himself, and much more. It all leads up to a hilarious moment between Ryan and obviously distracted female drivers.
A new Super Bowl Commercial premiered in Snicker's “You’re Not You When You’re Hungry” campaign. Featuring Willem Dafoe as a stand in for a hungry Marilyn Monroe, this spot was comical and got the buzz going around social media.