Want to be Creative?

Then be creative, darn it, because the future will pay you for your right-brain!  I just finished the Daniel Pink's acclaimed, "A Whole New Mind", and let me tell you, as someone who is probably a bit more right than left-brained, this book speaks to the soul of my creative being.  I can't imagine how big of a relief this read will be to ACTUAL creatives.

The basic premise: your mother and father might have told you to be a lawyer, an accountant, or a computer programmer.  But Mom and Dad were wrong.  Those jobs are "Informational" in nature, and easily replicated & shipped off to India or China.  The jobs which require Creativity, Empathy, and Meaning...these are the right-brained jobs of the future, and the US will again lead the charge if we're willing to let go of our Information Age binds.

Something I always argue for, and strive to achieve in my personal life, is a sense of balance.  After reading Pink's book, I couldn't help but temper his argument and my enthusiasm with a little bit of logic: the right-brained jobs might be on the rise, but those who can navigate both left and right-brained worlds will be the leaders of the future.  Those with balance, and perhaps the ability to be creative and strategic at the same time.  This idea serves as a great metaphor for Explore Media's philosophy in our video productions:  we produce smart, creative, and compelling video editing, videography, motion graphic, and digital video productions...but we most of all want our videos to work.  They're not so out in right-field that the viewer doesn't make the connection, and they're not ever mediocre, boring, or un-inspired like the boardroom corporate execs like them.  Do I hear a slogan here?  How about Explore Media, the Corpus Callosum to your organization's video needs!

Serving the Chicago video production, Goshen, Elkhart, Fort Wayne, South Bend video production, Kalamazoo, Warsaw, Southwestern Michigan, and greater Indianapolis markets.

InsightsJustin Zimmerman