MARTIN'S DIGITAL VIDEO IDEAS
MY GROCERY HAUL
There is a popular category of video on YouTube called "Hauls" where you follow someone to see how they shop at a certain grocery store, and what they got in their "Haul". Utilizing Martins' standing in the community, we suggest beginning or leveraging relationships with some local well-known talent who people would trust to show them their "Hauls."
- Local Health Food Eater - My Healthy Grocery Store Haul
- Local Chef - My Haul When Cooking XYZ
- College Foodie - My Budget Grocery Store Haul
MARTIN'S TIPS AND SECRETS
Everyone wants the inside information, and with the size of Martin's stores, diversity of offerings and activities, many potential shoppers aren't aware of the different options they could be taking advantage of. This series of videos can be fun, fresh, and with a female voice or actress aimed at the female grocery shopper.
- 15 Ways to Save at Martin's
- Curbside Pickup
- Martin's Home Delivery
- Best times to Shop
- Restaurant options at different stores (BBQ, Wood-fired Pizza, etc.)
- Martin's Catering
HOW TO VIDEOS
Using the cooking class template and professional kitchen you already have, we suggest creating and filming a series of short How To videos based on a list of curated dishes.
- Restaurant-style dishes people are intimidated to cook at home
- Seasonal, holiday, or event dishes
- Entertaining Ideas
Following in the same idea as Martin's successful "Love my Martin's" campaign, we suggest interviewing employees with a focus on how Martin's story has grown and evolved over the years. Using a template of topics that will instigate common memories, we can weave together stories to make an emotional, memorable video that not only long-time employees will love, but something you can use to solidify the Martin's Brand Voice with current and future employees.