Goshen College is a small liberal arts college with a big story, and they needed to communicate this story to three different audiences:  alumni, students, and potential students.  "Student Stories", which premiered during the 2009 Super Bowl, was designed to use current students to persuade potential students with the reasons Goshen College has provided a perfect fit.  The campaign was a huge success; in a 24-hour period after first airing GC's "Apply Now" link on their website was clicked 40 times, and in 6 months they've increased enrollment by over 20%.