Murphy
Design is the longtime agency for South Bend Regional Airport, and they
came to Explore Media with three needs for a new commercial spot: 1.)
The spot needed to communicate how easy and relaxing it is to fly out
of South Bend vs. a bigger city 2.) They needed to express SBR's
ability to get you to many major locations and 3.) They wanted the spot
to visually stand out in a creative, memorable manner. Mission
accomplished!