Go RVing gets National Commercial Campaign Without an Ad Agency
THE PROBLEM
Go RVing had an agency of record, but wanted the flexility to create both scripted and unscripted stories quicker and more efficiently.
THE SOLUTION
We teamed up with Writer/Director Brendan Beachman to concept and direct a :60/:30 comedy spot called "Stubborn Camper". We also used Director Jeremy Pinckert's real people experience to film multiple RVers in their environments - using their voices and stories to emote a sense of enjoyment and enticement to each of their lifestyles.
THE DELIVERY
Go RVing was so happy with the longer form pieces, they ran them nationally as broadcast commercials. In fact, the last four spots they ran were from our productions, not their (former) ad agency. See the national broadcast spots Explore Media has produced for GoRVing here!
“They love it because they get ad-agency level commercials and digital content for a fraction of the cost. ”
Our Steps to Produce National Commercials Direct to Brand
1. Trust The Work
As a direct to brand commercial production company, we use talent we have curated from across the country who all have specific strengths and bodies of work. Based on what the specific needs are for a project, we use our people and our resources to put together a specialized team who always gets amazing results for your broadcast ads, digital spots, social commercial content and OTT commercials for a variety of Fortune 5000 companies. Here is just a sample of the experience we can bring to your project: Brand Showcase
2. Discuss Goals
As internal agencies and marketing departments, you know the message you want to get across. You have an idea for what works, and you have the experience to know the story you want to tell. We simply help you produce and amplify that message!
3. Present Creative
You may have a creative director and art director in house with a deck that is approved by the uppers and ready to be produced. Or you may need some outside help to come up with a creative brief. We’ve got your back for both scenarios. If you do need creative, we can bring in agency veteran creative directors with the experience of campaigns of all sizes to write, present, re-write, present, and award the strategic storytelling your brand loves!
4. Use Only Expert Production Crew
Our expert, award-winning production staff plans and conducts the shoot. From products, food, people, comedy, to VFX and stage sets, you name it our team has produced it.
Directors curated to fit the Creative needs of the shoot, just like the agencies
We also use the same talent pool as ad agencies but we license our talent for longer and better terms
Talent terms for print, digital signage, billboard, and web usage also negotiated for less
Print quality still photography included in any shoot
Cinematic, 4K+ full production.
Full production insurance included
5. Our Finishers Make Post Production Editing Easy!
Covid 19 might have been the best thing for the post-production process ever. We carry Offline and Online Editors with all the big-campaign experience you'll ever need, most of them working from top-secret bunkers in their location of choice. But man can they edit. And post for reviews quickly. And make changes on a dime. That’s how we’ve been in business 20 years and have never missed a post-production deadline!
Remote and in-person editing suites
Complete graphics and motion capabilities, including VFX
Full audio production using ISDN and Source Connect
VO talent culled from the best voice actors nationwide
Audio mixing and sound design for network, digital, OTT and social broadcast
Expert color correction with dedicated, professional colorists
Our remote, efficient post production is always early for deadlines, always under budget, and best of all: easier for you and your busy schedule
Hopefully this quick read has helped shed light on how Explore Media can work with your Brand’s internal agency or marketing department directly, without all the markup. Our model is designed to give brands the option of working directly with a national-broadcast-quality production company and directors to get ad-agency level commercials + digital content for a lot less time, investment and overhead.
Plus we have the bandwidth to deliver multiple assets for larger brands by planning and shooting projects utilizing many situations that can be used across one or several campaigns, with broadcast and/or digital versions, different formats for social media, and even stills for OOH, website and digital advertising.
Watch more of our work below, or contact us to discuss your next project!
