Remember those grade school days when you would trade for your favorite lunchtime snacks? CPG brand GoGo squeeZ and agency Match Marketing Group recently awarded commercial production company Explore Media the opportunity to bring their creative to life for their "Trade Proof Snack" digital content campaign.

The project began with one simple line, "Sometimes, the men in our lives need a little help seeing things." From there, the Explore Media team conceptualized and created this spot that is both light-hearted and informative