Best in Show ADDY for Explore Media and "Fairy Tale"

AAF Michiana honored Explore Media with three awards, including Best in Show, during their regional ADDY® Award ceremony, February 23, 2012 in Granger, Indiana. The Best in Show ADDY® Award went to “Fairy Tale”, a :30 HD television commercial produced for Elkhart-based vintage clothing boutique ModCloset. The winning TV advertisement used hipster models in unique vintage-styled settings to visually express the ModCloset brand and image. The commercial also features an original song by the same name, “Fairy Tale”, by Morgan Erina, a New York City-based recording artist.

In addition to being named Best in Show in the Electronic category, “Fairy Tale” was also awarded a Gold ADDY® in the “:30 Local Television Commercial” category.

Explore Media took home another ADDY® for the “A Top-Notch Education” video, which won a silver award for the IU School of Medicine - South Bend. “The ADDY® Award recognitions, and especially the Best in Show are so gratifying for our clients and all the hardworking creative professionals within our organization who help on the many facets of their projects,” said Jeremy Pinckert, executive producer of Explore Media.

“We really are fortunate to partner with such trusting, loyal clients who always look for new ways to tell their stories. An ADDY® recognition also truly validates the quality, style and creativity of our productions amongst our worthy peers.”

About the Competition

Judges for the 2012 ADDY® Awards were brought in from the Chicago market to maintain the integrity of the competition. Each year, in communities all over the country, chapters of the American Advertising Federation collects creative for inclusion in the ADDY® Awards. With multiple opportunities for recognition, Gold ADDY® Award winners from each local level are then submitted for district judging - with Gold winners there moving on to compete for the highly coveted National Gold ADDY® Award. With over 60,000 entries annually, the ADDY Awards are the world's largest and arguably toughest advertising competition. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts.

About Explore Media

Explore Media is a full-service digital video production company focused on “brand storytelling” for successful organizations. Their goal is to develop collaborative relationships and enrich their clients' brand marketing with custom, creative video and television commercial stories. They are an indianapolis video production company located in nearby Elkhart, IN and can also be found online here.  For more information  contact Jeremy Pinckert by telephone at 574-875-5565 or via email at

Best in Show ADDY Awarded To Explore Media.