During the latest Skin Cancer Awareness Month, the American Academy of Dermatology (AAD) needed to produce a campaign to gain awareness to the dangers of skin cancer, especially to men over the age of 50. Explore Media was able to win the job from a selection pool of 3 finalists, based on a treatment and creative developed without the aid of storyboards. Once the job was awarded to the team, storyboards were added to further sell the creative to not only AAD's marketing team, but the committee of doctors nationally whom they represent.
The project began with one simple line, "Sometimes, the men in our lives need a little help seeing things." From there, the Explore Media team conceptualized and created this spot that is both light-hearted and informative. The comedic digital content premiered on #MelanomaMonday and accumulated over 34k views on Facebook alone in just one day!
Check out the spot below, and then check your partner for dangerous spots!
Client: American Academy of Dermatology
Production Company: Explore Media
Post-Production: Explore Media
EP: Jeremy Pinckert
Director: Jeremy Pinckert
Producer: Seth Deahl
1st AD: Quinn Wilson
DP: Jamieson Mulholland
AC: Michael Kubaszak
DIT: Garret Brubaker
Gaffer: Mark Barry
Grip: Ryan Kolegas & Andrew Stegmeyer
Audio: Dana Mroczek
Art Director: Caton Volk
Wardrobe: Michelle Ramos
Make Up: Jessica Monzalvo
Production Assistants: Terrance Kennedy & Lorcan Miller
Locations: Laurence Versola
Craft Service: Angela Kates
Husband: Doug Schuetz [Lily's Talent]
Wife: Allison Black [Paige Talent]
See some behind the scenes stills from shoot day below:
About Explore Media
Explore Media is a full-service production company focused on creating handcrafted commercials and digital content. Located in the greater Chicago market, Explore Media has produced commercials and digital content for a diverse group of agencies and niches. Specializing in handcrafted commercial production, they’ve won 48 Telly awards, 13 Addy awards, including “Best in Show” for 2009 and 2012, and have twice been Emmy-nominated for commercial campaigns.