Remember those grade school days when you would trade for your favorite lunchtime snacks? Agency Match Marketing Group and their client, Materne North America, recently awarded commercial production company Explore Media the opportunity to bring the latest creative to life for flagship brand, GoGo squeeZ and their "Trade Proof Snack" digital content campaign.
With a deadline of July for delivery, the commercials were treated, pre-produced, cast and propped in less than one week, with filming taking place in a Chicago-area park in late June. The group of talented young actors, cast by O'Connor Casting Company, delivered amazing performances for director Jeremy Pinckert, while producer Seth Deahl and DP Chris Rejano made sure production and filming worked beautifully.
The lifestyle/tabletop digital content spots feature attempts to trade “desirable” snacks for the coveted GoGo squeeZ: the squeezable, re-closable, fruit in a pouch. But in the end, the only snack that can stack up is a different variety GoGo squeeZ! With over 6 million views on YouTube and counting for the :30 and :15 spots, both GoGo squeeZ and Match are extremely pleased with the results. Take a peek at the GoGo squeeZ :30 commercial spot below!
For inquiries into Explore Media's directing and production capabilities, contact Amy McIntyre with Beeline Reps.
Sr Integrated Producer: Steph Cotherman
VP Group Account Director: Erin Creighton
Associate Creative Director: Robin Mazzola
Sr. Art Director: Kristen Brassard
Art Director: Krystal Corbo
Director: Jeremy Pinckert
Producer: Seth Deahl
1st AD: Kathryn Ray
2nd AD: Patrick Bruno
Director of Photography: Christopher Rejano
1st AC: Andrea Kinnerk
DIT: Garret Brubaker
Gaffer: Doug Plone
Best: Tim Parenteau
Key Grip: Schanne Cade
Best: Jeremy Stark
Art Director: Caton Volk
Art Assist: Frank Lettiere
Wardrobe & Hair: Michelle Norkett
Wardrobe Assist: Lauren Huber
Sr Editor: Paul Kreuter (Jerry Rig Productions)
Audio Engineer: Shaun Gallagher (Jerry Rig Productions)
Director of Post Production: Carrie Lewis (Jerry Rig Productions)
PA: Airielle Owens
PA: Rich Reynolds
PA: Don Reed
PA: Adrian Schaeffer
Camera Department equipment provided by Daufenbach Camera, Grip & Lighting provided by SEM-Q Productions.
Hero: Nikki Tortorella (Shirley Hamilton)
Hero Trader: Gavin Lagioia (Stewart Talent)
Other Traders: Lila Tellone (Paonessa Talent), Julian Cottrell (BMG), Alyssa Duda (Stewart Talent), Ellison Lowman (Big Mouth Talent), Bella Kuta (Big Mouth Talent), Hunter Dimailig (Lily’s Talent)
See some behind the scenes stills from shoot day below:
About Explore Media
Explore Media is a full-service production company focused on creating handcrafted commercials and digital content. They’ve won over 68 professional awards for their productions, including 49 Telly Awards and 15 ADDY awards, including two best in show awards. They have also twice been Emmy-nominated for commercial campaigns. Explore Media has offices in Chicago and South Bend, and produce in all major cities throughout North America. For more information or a custom reel from one of their rostered directors, visit: http://www.explore-media.com/contact