If USA Today's Ad Meter is correct, the winner of the 2017 Super Bowl...at least the television commercial portion... was Melissa McCarthy's "Hero's Journey" for Kia Niro. Explore Media was extremely fortunate to have four productions featured regionally during Super Bowl LI this past February. The spots range from lifestyle to testimonial, from action to spokesperson, and include one big game veteran commercial that first ran during the 2014 Super Bowl Check out the commercials below.
During the first quarter, when the score was still 0-0, Explore did a touchdown dance of our own (pics are sealed) when we saw this little ditty for Beacon Health and Fitness grace the screen. This :30 spot features real health care professionals speaking directly to camera about Beacon Health and Fitness Center's brand new facility, personally inviting viewers to join in, get fit and stay healthy. See the end of the article for the 2nd Beacon Health spot airing during the longer Super Bowl broadcast!
This rock star client ran not one but two spots during Super Bowl LI. We had a blast "moving" and "doing" on this shoot, which included several call locations in one busy day. Big thanks to Ascendant Orthopedic Alliance for letting us run, jump, paddle, yoga, swing, crossfit and bike with them to create two visually epic :30 spots.
No, it’s not déjà vu. You might remember this ad from its first airing during Super Bowl XLIX. Much like this year, the New England Patriots and Explore Media were both booming with pride of a job well done.
This :30 spot featuring improv comedian Joe Anderson was shot near INOVA Federal Credit Union's headquarters in Northern Indiana. What's the best way to demonstrate how long-lasting and relevant an Explore Media production can be? How about 3 Super Bowl Ad Runs and 4 subsequent years running on television!
About Explore Media
Explore Media is a full-service production company focused on creating handcrafted commercials and digital content. They’ve won over 68 professional awards for their productions, including 49 Telly Awards and 15 ADDY awards, including two best in show awards. They have also twice been Emmy-nominated for commercial campaigns. Explore Media has offices in Chicago and South Bend, and produce in all major cities throughout North America. For more information or a custom reel from one of their rostered directors, visit: http://www.explore-media.com/contact