Explore Media Produces Home Chef’s First National TV Commercial Campaign

Just a few short weeks before the 2016 holiday, Chicago advertising agency O’Keefe Reinhard & Paul brought on Explore Media to produce two broadcast spots for the national meal delivery service brand Home Chef.

Home Chef provides ready-to-make gourmet meals shipped right to your doorstep. What's a key part of that equation? The doorstep. As in outdoors. And the budget called for us to shoot mid-December in the suburbs of Chicago…

….that’s right.

The Explore Media team was particularly excited to tackle this challenge, and with a 1-day budget to film both the lifestyle and tabletop scenes, pre-production began ASAP.

The production itself included lifestyle scenes inside a home, a car, and outdoors during one of Chicago’s coldest winter days with Director Jeremy Pinckert and DP Chris Rejano notable among a crew of 15 production professionals. The seven talent were sourced from Chicago's pool of acting talent, art direction provided by Caton Volk, and tabletop food prep and styling by Michael Dueson.

OKRP's executive producer Scott Mitchell said it best, "The footage is great, the lighting is right on…how you made a 10 degree day feel like the height of summer…wow!!!”

You can see the full :30 spot here:

How did we make the outside scenes look warm?  Check out this “how to” video, showcasing some tips and tricks from our production team!

Thanks to our amazing clients at OKRP and Home Chef, and to our fantastic crew for pulling out all the stops on this one!


Client: Home Chef
Agency: OKRP
  Chief Creative Officer: Matt Reinhard
  Creative Director: Marian Williams
  Copy Writer: Rachel Block
  Producer: Mallory Sohmer
Production Company: Explore Media
  Director: Jeremy Pinckert
  Producer: Seth Deahl
  1st AD: Jimmy Fahey
  Director of Photography: Christopher Rejano
  Editor: Mark Jepson
  DIT / Editor: Garret Brubaker
  Gaffer: Steve Semkiw
  Key Grip: Mike Scott

About Explore Media

Explore Media is a full-service production company focused on creating handcrafted commercials and digital content. They’ve won over 68 professional awards for their productions, including 49 Telly Awards and 15 ADDY awards, including two best in show awards. They have also twice been Emmy-nominated for commercial campaigns. Explore Media has offices in Chicago and South Bend, and produce in all major cities throughout North America. For more information or a custom reel from one of their rostered directors, visit: http://www.explore-media.com/contact