Explore Media Awarded CEFCU Campaign by 88 Brand Partners

Aiming to reposition the branding for their flagship financial institution client, 88 Brand Partners developed a creative television campaign calling for lifestyle + tabletop experience. Production company Explore Media and director Jeremy Pinckert proved to be a perfect combo to collaborate on the new TV ads and digital content for Citizens First Equity Credit Union (CEFCU).

Included in the Growing Together video campaign are two spots: "Growing Together" focused on branding and "Everything You Want" emphasizing the benefits of CEFCU checking accounts. Boards for both spots called for a single hero item, centered throughout the spot; a jar of coins in the former and glass of iced tea in the latter. This approach presented some fun creative challenges, and thanks to amazing planning, collaboration with 88 Brand Partners, top-knotch crew, and an all-star post-production team, the advertising spots have been a success for the CEFCU brand.

Client: CEFCU
Agency: 88 Brand Partners
Director: Jeremy Pinckert
Producer: Seth Deahl
1st AD: Katie Ray
2nd AD: Quinn Wilson
Director of Photography: Patrick Lewtschanyn
1st AC: Matt Miele
DIT: Garret Brubaker
Gaffer: Jason Catania
Key Grip: Guy Moller
VTR: Jonah Ravine
Script Supervisor: Tony Mendoza
Stylist: Tinna Sullivan
Hair: Jessica Monzalvo
Art Director: Caton Volk
Prop Master: Brian DuPont
Locations: Jessica Monzalvo
Craft Service: Michael McGinley
Coordinator: Miguel Jimenez
PA: Josh Smith

Customer: Ruben Adorno [Stewart Talent]
Waitress: Erica Bittner [Gray Talent Group]
Little Girl: Alina Aquino [Gray Talent Group]

About Explore Media

Explore Media is a full-service production company focused on creating handcrafted commercials and digital content. They’ve won over 68 professional awards for their productions, including 49 Telly Awards and 15 ADDY awards, including two best in show awards. They have also twice been Emmy-nominated for commercial campaigns. Explore Media has offices in Chicago and South Bend, and produce in all major cities throughout North America. For more information or a custom reel from one of their rostered directors, visit: http://www.explore-media.com/contact